Op-Ed: Blackpink’s Born Pink Tour

Client: VOGUE


The white dome of The O2 in East London is lit neon pink in honour of Blackpink’s two night stint with Born Pink, a tour that’s already breaking records. Inside there are eye-watering queues for the merch stands, and the audience defies the still-lingering preconception that K-pop is merely for teenagers. From six-year-olds to 60-year-olds, everyone is ready to spend two hours with Jennie, Jisoo, Lisa and Rosé, whose discography wields some of the biggest anthems K-pop has to offer. 

As a show, Born Pink is everything you could wish for from a band of their stature – colourful, exciting, and moving – and when they return next year to headline British Summertime in Hyde Park, they’ll undoubtedly create a slew of converts, because Blackpink put on one hell of a show. But for now, this is everything we learned from Born Pink, day two in London.

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