Interview: Amy Bowerman – BORN PINK

Client: i-D

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“I love K-pop,” enthuses Amy Bowerman, the 33-year-old London-based creative director whose work is currently being seen by thousands as superstars BLACKPINK take their Born Pink show global. “I’m fascinated by it… how they build campaigns around their singles, the way artists debut. It’s such an incredible world and fans are at the heart of it.” Amy runs two companies — the music and live production-focused WFB Live alongside her husband, William, and the visual production company Ceremony London — with clients including Post Malone, Rina Sawayama, Holly Humberstone and Dua Lipa. “I started Ceremony in 2020 with tour director Pete Abbott and we just went, ‘We’ll make this work’. It snowballed really fast.”

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