Interview: A.C.E

Client: CLASH

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A.C.E are the only group signed to their label, Beat Interactive, which has helped smooth a way for their autonomy, but this alone doesn’t quantify the carefree authenticity of A.C.E. The first factor, Donghun says, is that “the company trusts us and just lets us make our contents.” The second is desire. “Above all,” he adds, “we want to show our daily lives, to talk about our offstage stories and natural sides.”

And while these are such advantages of a small label, the disadvantages can be intense. K-Pop is a costly business with comeback expenses running into the hundreds of thousands of pounds. Donghun has never experienced stress when “competing with other groups or other programs. The hardest time was when we didn’t know when our next album would come out, that was the only fear.”

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