Interview: Red Velvet

Client: i-D (2019)


A major factor of Red Velvet’s appeal is that there’s no way to pigeonhole the quintet, who have become a fearsome force with their sophisticated duality; marrying the madcap pop fizz of their ‘red’ side (the visual quirks of Red Flavor and its suggestive portrayal of a summer romance) to their ‘velvet’ element (slower, sexier R&B, such as Automatic, One Of These Nights). They are as multifaceted as the women who love them – cute and bright, but also modern, sleek and cool-headed.

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