Client: Dazed Digital (2018)
As pop trajectories go, WINNER’s past five years have certainly been a rollercoaster. After winning (and taking their name from) WIN: Who Is Next, an idol survival TV program run by their parent agency YG, and achieving wildly enviable success in their first year, WINNER went silent, with a 12-month hiatus that saw them lose a band member. Despite this shock, they carried on. While it was always likely that their comeback would be a success – thanks, in large part, to their well-established fandom – no one predicted just how huge “Really Really” would actually be, leading WINNER to become the first boy band to break 100 million streams on South Korea’s Gaon chart.
Taylor Glasby 