Interview: BLACPINK

Client: British Vogue


Blackpink are known for their maximalist visual style, which has been mirrored sonically on their biggest hits “Kill This Love” and “Ddu-du-ddu-du”. With “How You Like That”, the members tell Miss Vogue they’ve sought out “a new and more sophisticated look both musically and visually,” while the energy and power that brought them legions of fans is as vital and present as ever.

It’s during the hectic preparations running up to the release that Jennie, Jisoo, Lisa and Rosé, standing on the precipice of an exciting new life chapter, take to email to discuss their fame, creative processes, and being undisputed global powerhouses.

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