Client: MTV (USA)READ IN FULL
The Boyz’s concept is simple and singular: boy. Yet that encapsulates his energy and youthfulness and all that comes with it, from his first crush to his first heartbreak. “I like to think that [each record] grounds us back to ‘boy,’” elaborates 22-year-old vocalist Jacob. “Just like how there’s different kinds of boys around the world — cute, handsome, charming — we also like to do different styles of music while keeping that image.”
Taylor Glasby 