Client: DazedREAD IN FULL
Print and digital
Despite queerness being used as a marketing tool routinely in K-pop (from choreography to fan-service games, where same-sex idols pass thin sheets of paper mouth-to-mouth), LGBTQ+ performers are shunned in actuality. As such, Holland, who started making music when he was studying for an art degree at Seoul Institute of Arts (he’s since put his studies on hold to focus on his career), was unable to secure a deal at an entertainment agency, and lacked the money and connections needed to appear on the country’s variety and music programmes, which play a major part in the careers of idols.
Taylor Glasby 