Interview: ZICO

Client: Dazed Digital.

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“My biggest wish is that people see me as someone that’s good at music. After that, it’s up to the public and my audience to determine who I am,” says Zico (AKA Woo Ji Ho), the 24-year-old rapper, producer, and leader of Block B, one of South Korea’s most prominent boy bands. Featuring seven members, the group have become well known for their bold, brash fusion of heavyweight pop and spitfire hip hop, their music videos (“Her”, “NalinA”, “Very Good”) often laced with the colourful, madcap and straight-up surreal.

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