Interview: BABYMETAL

Client: Dazed Digital.

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Japanese pop culture is one of extreme collisions – the weird, colourful and ridiculous crashing into the dark, disturbing and strange. For every TV show where grimacing contestants sit on giant blocks of ice, freezing their genitals off in the name of entertainment and cash, there is a beautifully rendered, provocative anime that draws global admiration. Japan’s music landscape is no different. Idols, such as a gargantuan girl group AKB48, Momoiro Clover Z or J-Pop queens Perfume, nestle alongside the country’s always popular hard rock and metal scene, currently helmed by anti-girlband BABYMETAL.

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