Taylor has spent several years within London’s vibrant and challenging startup circles, bringing B2B and B2C copywriting and social expertise to young, aggressively expanding tech companies within e-commerce, lifestyle apps and creative education. She has also crafted internal and external copy for global corporations such as SKY and UPL.
From storytelling, TOV, brand scripts and content creation to community management, data analysis, planning and strategy, she brings a keen understanding of audiences, content development and production, and the ability to execute high volume calendars across Facebook, Instagram, Twitter and Pinterest.
UPL:
Copywriting of brand film script; brand stories; social copy (Twitter + Instagram); brand values and mission statement; case study.
SMARTPURSE: A financial toolkit (advice, practical help, personal coaching) for women of all ages and professions.
Copywriting brand story and landing page.
Mastered is a fashion education and talent development company, running 10-month online programs for upcoming professionals in seven areas, including Photography, Makeup, and Art Direction and partners with industry leaders such as Inez & Vinoodh, Alastair McKimm (i-D), Martin Lotti (Nike), and Fabien Baron (Baron & Baron).
My role was to build a full strategy, expand reach, engagement and brand awareness, and research audiences and create sales leads, but also to maintain all 16 Facebook and Instagram accounts, unifying their message and appearance, on a daily basis.
Social media consultancy for this London-based, full service photographic production and discovery platform.
Taylor Glasby 