Client: Teen Vogue
“We went into this EP telling [our team] the tracklist we wanted, how we wanted the videos and the cover to look, the feeling that we wanted to give people,” Elana says. They made a presentation with all their ideas, a decision process that was entirely smooth (“After years of living together you just know each other’s styles,” smiles Makhyli), and dug their heels in to have the cover feature a photobooth concept that they shot in between takes on the “me, my girls & i” set.
“It’s perfect because 2022 was us honing in on being there for each other, we were all generally just going through so much,” Queenie says. “Our other cover arts have been very fun, curated and posed, and this one felt very girls’ girls. It felt personal and this EP is very personal.”
Their private circumstances became shared experiences: “With us,” says Queenie, “if someone’s sad, we’re all sad, and if your personal life isn’t doing so well, it’s hard to want to be in work meetings and it just all falls onto each other, like a domino effect.”
Taylor Glasby 